Las Vegas Continues Aggressive Marketing Campaign

Las Vegas has truly been an international destination for tourists and visitors around the world almost from the day it popped up in the desert in the early days! Why are we bringing this up in a blog post about Las Vegas Real Estate? Because we want to underscore the diversity of our fair city and paint a broader picture for our subscribers.

International Visitors Spend More

Visitors from outside the US now account for approximately 15% of the 35 million visitors to Las Vegas last year and our local Las Vegas Convention Visitor’s Association wants to improve this to 25% during the next 3-5 years.  Part of their reasoning is economic, as international visitors spend on average of $1,100. per trip and stay longer than domestic tourists who spend $700. per tip.

Cool factoid: the average Boeing 747 with an 80% load of passengers can generate up to $400,000. in economic impact for the city of Las Vegas per flight. Which is one reason why our McCarran Airport is still expanding, even in these challenging economic times. We think in the long term this expansion will be a good thing and will help to bring in more “second homers” who want to buy Las Vegas Real Estate for an investment and part time home.

Aggressively Marketing Las Vegas to Global Community

The convention authority markets Las Vegas to more than 84 countries around the world. But, the majority of the visitors to Las Vegas come from Canada, Mexico and United Kingdom. But, we now have new promotional and marketing campaigns underway for Japan, Germany, South Korea, France, Spain and our good friends down under in Australia.

We now have non stop flight service directly into Las Vegas from South Korea, Britain and France, which should help to increase our visitors from these countries. The convention authority is also targeting Brazil and other Latin American countries in the future along with China and India.

So, that’s a good peak behind the scenes with what is happening with our aggressive marketing of our great city to citizens of the world. If you happen to be visiting and want to stop by please do – we’d love to chat about Las Vegas Real Estate!

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